MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising lehengas, sarees, gowns and suits.

She is soon be seen in a new campaign along with Manyavar Brand Ambassador Virat Kohli in a never seen before avataar.

Anushka Sharma is an iconic movie star who symbolizes the contrasts of achievement and grace, global outlook and Indian roots, classy yet contemporary in free spirit of celebrating oneself that naturally personifies the Mohey attitude.

Besides unveiling the new wedding collection, Mohey targets to double its store count in the coming year.

After over 450 Manyavar and Mohey stores across India, USA, Bangladesh, UAE and Nepal - the ambassador-duo are poised to energize the brands like never before.

Ravi Modi, Managing Director, Manyavar says: “We target doubling our Mohey store count to 100 in the coming year. Anushka's individuality blends with Mohey’s values of celebrating oneself.”