Mumbai: Mensa Brands has acquired Kolkata-based leather goods manufacturer and seller - Estalon. The acquisition marks Mensa Brands’ foray into the growing leather goods segment, which holds immense potential in both domestic and international markets.

With the partnership with Mensa, Estalon is poised to grow at five times of the market, with a focus on both increasing presence in existing markets and expansion to new markets, said the statement. "Mensa will harness the power of data-based insights, digital marketing, and its expertise in enhancing operational efficiencies to turbocharge growth," it added.

“We envision Estalon becoming a leading global leather accessories brand from India with its strong product line and quality leather workmanship," said Mensa Brands founder and CEO Ananth Narayanan. "The Estalon team has decades of experience in leather manufacturing, and we believe that with Mensa’s complementary skills in technology, operations and brand building, it is poised to achieve a high growth rate of 5X of the market in the next 3-5 years,” he added.    

Estalon has largely been a family-owned business with expertise in leather manufacturing. Currently, Estalon sells majorly in the US through Amazon.

“Mensa team’s expertise and enthusiasm will help expand our brand’s footprint and achieve the growth goals we have set together," stated Estalon founder Mohammed Mobashir. "We are focused on better serving existing customers and reaching new customers, by introducing new products, launching on n

New channels, and fine-tuning the customer experience.”

Mensa partners with digital-first brands operating in different categories, including fashion and apparel, home and garden, beauty and personal care, food, and others. It recently acquired High Star, a denim brand serving fashion-forward and digital-first consumers.