Mumbai: Mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as its brand ambassador.

The brand will feature the actress in its marketing collaterals and communication across above-the-line (ATL) and below-the-line (BTL) including print, digital and electronic media.

By bringing Kajal Aggarwal on board, the company will not only boost the brand appeal but also help in strengthening its existing consumer base while reaching out to new and potential consumers.

Kajal Aggarwal said, “This is an exciting association for me as it gives me an understanding and an opportunity to work with a new category. I am determined to make this association work by putting in my best effort to bring success for Mobilla and myself with this association.”

“Kajal Aggarwal is well recognised and has a trustworthy personality. She is an icon in the film industry, and her personality connects with the people of real India or what we refer to as the Bharat of India. She also has a connect with people from all age groups. Our partnership with her will help us showcase the value of our products and how they can add to their lifestyle. It will help us establish a sense of connection with our end consumer as well.  This association with Kajal Aggarwal is a promising step forward. It will help Mobilla strengthen its image in the market and bring us further growth.” said Mobilla co-founders Jignesh Shah and Hetal Shah.