MUMBAI: Sweety brand mouth freshener maker MR group has appointed Divya Johari as head of marketing & brand development, effective February 2025. In this on-site role, she will lead the company's strategic brand development, marketing communications, and digital marketing initiatives.

Johari brings extensive experience in marketing leadership, having previously served as head of marketing, branding, business development, sales, and client relations at SparkFuse. During her tenure there, she led the company's rebranding from NexGenX Solutions, which boosted brand awareness by 20 per cent and helped the firm achieve its first crore revenue milestone.

Prior to SparkFuse, Ms Johari was head of content at Nirva Health, where she developed content and branding strategies for holistic healthcare and wellness services. Her work on the 21-Day Natural Skin and Hair Care Bootcamp contributed to a 25 per cent increase in course registrations via referrals.

Her career also includes leadership positions at BCPL India, Mocemsa, and Bella Vita, where she managed marketing, brand engagement, and corporate communications. Additionally, she has maintained a personal project since March 2020 as founder and host of Coffee Candids With Divya, an Instagram chat show featuring conversations with celebrities. She is also an award-winning published author of Little Do We Know.

Her expertise spans content marketing, digital marketing, direct marketing, brand strategy, brand management, brand development, and marketing communications—skills that will be instrumental in her new role at MR group.