MUMBAI: Ola, a ride sharing platforms has collaborated with Excel Entertainment and Tiger Baby - the makers of upcoming film Gully Boy. Conceptualised with the intent of encouraging the people from all walks of life to showcase their talent, the participants are required to record a rap song while sitting in an Ola, using the Gully Beat app.

Speaking on the activity, Ola senior director - marketing communications Anand Subramanian said, “At Ola, we are thrilled to bring unique experiences to our customers that go beyond their mobility needs. Every corner of this country is filled with youthful energy and gifted artists, and through this activity, aspiring rappers get a platform to showcase their talent. We are happy that we found a like-minded partner in Excel Entertainment and we hope to discover some great talent together.”

Under the partnership, Ola, Excel Entertainment and Tiger Baby are offering a unique platform to the country’s aspiring rappers, wherein they are invited to share their songs and win a chance to showcase their talent to the entire country!

Commenting on this initiative, Excel Entertainment head of marketing Vishal Ramchandani said “Ola as a new age brand has collaborated with ‘Gully Boy’ to inspire a generation of entrepreneurs to defy the status quo and make a career for themselves. We are proud to partner with Ola to encourage music enthusiasts to come forward and provide them with a platform to showcase their talent.”

Videos can be submitted on Ola’s Facebook, Twitter, or Instagram; using #GullyGullyOla before 13 February 2019.