MUMBAI: OPPO India, a global technology brand with presence in North America, Europe and Asia has associated with Bigg Boss season eight as ‘Powered By’ sponsor.

The partnership with OPPO India is a strategic decision, which creates synergies between both brands as they reach out to their respective target audiences.

OPPO Mobiles India CEO Tom Lu said, “It’s been our endeavour to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.”

Colors CEO Raj Nayak said, “We are happy to announce our association with OPPO India as the powered by sponsor for Bigg Boss season 8 and are glad that OPPO has chosen the show as a platform to launch its newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.”

The Chinese smartphone brand made its entry into the Indian market in early 2014 with its flagship device OPPO N1.

Hosted by Salman Khan, Bigg Boss brings together celebrities from different walks of life as they remain isolated from the outside world while experiencing many twists and turns during their stay in the Bigg Boss house for over three months.