MUMBAI: South Asia’s largest hotel chain OYO has launched OYO Wizard, a new membership program designed to recognise and reward frequent customers.

OYO Wizard is a one of a kind, benefit membership program that aims to deepen and strengthen customer relationships by providing highly rated and curated hotels to its loyal guests at the best price. The newly launched program comes with unique benefits, including guaranteed discounts, upgrades and benefits and is currently available at an early bird membership fee of Rs 99.

OYO chief of strategy Maninder Gulati says, “With 95 per cent of our revenue coming from repeat and organic customers, we knew it was time to give back. OYO Wizard will enable us to take the OYO experience a step further by making it possible for us to engage with customers in a more personal and meaningful manner. We believe that this initiative is an important milestone in our efforts to streamline our customer offerings across our global hospitality network.”

The membership entitles its members for 5 per cent instant discount on current booking and instant rewards in the form of OYO Money.  With super OYO benefits, members will also get a 10 per cent discount on their next stay at the same OYO hotel, while they have the option to avail 5 per cent discount across all other partner hotels.

These benefits are applicable across OYO’s diverse portfolio including OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O and Edition O.

The benefits will soon be extended to OYO hotels in international destinations like China, Malaysia and Nepal.

OYO Hotels is South Asia’s largest hospitality chain operating in more than 160 cities across India, China, Malaysia and Nepal. With over 5500 exclusive hotels in its chain and 100,000 rooms, OYO works in close proximity with its asset partners while exercising full control over the hotels for ensuring a quality experience for travellers. Its network includes major metros, regional business hubs, top leisure destinations as well as pilgrimage towns.