Mumbai: Riding on the wave of the phenomenal response on its ZN and VN Series, Prowatch, the smart wearable brand launched in April 2024 by Lava International Ltd, has confirmed plans to expand its smartwatch portfolio following market sentiments and rising consumer demand.
The announcement comes against the backdrop of one-month celebrations of Prowatch’s launch sustained through brand campaign, 'Tough Hain Pro'. Having garnered applauds from the notable tech influencers and media fraternity, the ongoing 360-degree campaign has achieved tremendous traction for the product, creating mass popularity amongst the young generation. Across 1000 retail outlets, Prowatch experiential zones are created for an elevated in-shop experience. With the response being overwhelming from across markets the success of Prowatch indicates at the rising appetite for smart wearables across markets.
Speaking about Prowatch, Lava International Ltd head of marketing Puravansh Maitreya said, “Prowatch is envisioned to redefine affordable technology in the growing smart wearable industry, with quality, accuracy and relatability. From its launch till now, our focus has been on experiential marketing to enable users experience the product in real life scenarios. The early reception has been encouraging as we continue to expand the portfolio with best-in-class affordable technological innovations.”
Under the campaign, as a part of its marketing strategies, Prowatch on-boarded influencers from different walks of life showcasing the utility and value of the product in different facets of life, alongside creating superlative experience for distributors, retail partners and customers across various touchpoints, fostering robust dialogue and collecting real-time reviews. The launch of the Prowatch witnessed the participation of various channel partners, including retailers, distributors, and consumers, and featured key social media influencers, generating over 10,000 pre-registrations, effectively engaging the target group and building substantial buzz.
Designed, developed and tested in India, Prowatch is a made-in-India and made-for-India product, as it caters to unique needs of Indians, starting at Rs 1999 only. Available on Amazon, Lava e-Stores and at Lava outlets nationwide, Prowatch offers over-the-counter replacement (OTCR) service to ensure a hassle-free product replacement experience under warranty at Lava retail outlets.
