MUMBAI: Quest Retail, a key omnichannel player in the beauty, fashion, and lifestyle sectors, has announced the appointment of Rahul Shanker as group CEO. Shanker will oversee the company’s four business verticals and its operations in India, Sri Lanka, and Bangladesh. Quest Retail's brand portfolio includes notable names such as The Body Shop, Kiehl’s, Anastasia Beverly Hills, Kylie Cosmetics, Avon, and Max Factor.

Shanker brings over two decades of experience in leadership roles across various sectors, having previously served as the CEO of Modicare, where he achieved over fivefold revenue growth. He has a demonstrated track record of turning around struggling businesses and driving profitability through strategic transformation
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An alumnus of Amity University (MBA) and Sri Venkateswara College, Delhi University (BSc. Hons), Shanker has held CEO and MD roles since 2015. His extensive background spans prominent companies such as PepsiCo, Wrigley-Mars, Philips, and Avon, where he was instrumental in launching new products and executing high-impact marketing campaigns.

With experience in both multinational and Indian firms, Shanker is recognised for his ability to set effective cost structures and innovate go-to-market strategies, making him a valuable asset to Quest Retail as it continues to expand its market presence.