Mumbai: Ranbir Kapoor, known for his cinematic versatility and charismatic presence, brings a unique proposition to the academic setting. The recent Flair Writing Industries Ltd’s (“FWIL”) newest TVC for Hauser pens reflects a commitment to fostering a culture of inspiration and empowerment, where renowned actor Ranbir Kapoor takes on a transformative role as the inspirational professor, creating a powerful narrative that resonates with the spirit of academic and personal excellence.

The campaign “An Extra Ordinary pen for Extra Ordinary you” shows Ranbir Kapoor playing a professor who is instilling confidence to his students to perform better. The union between Kapoor and Hauser is more than a celebrity endorsement; it's a shared commitment to instill confidence, redefine success, and empower the younger generation to embrace their uniqueness.

Hauser from the house of FWIL has a wide product range from Ball Pens, Gel Pens, Fountain Pens, Metal Pens, Stationery and more.

Flair Writing Industries Ltd. director, Mohit Rathod shared, “In a departure from his on-screen personas, we see Ranbir Kapoor stepping into the shoes of a mentor, guiding students on a journey towards the extraordinary in Hauser pen’s latest TVC. We are extremely elated to put forth the narrative of encouragement, of motivating students to surpass conventional limits and embrace their potential for greatness with Ranbir Kapoor, who is a global icon".

Expressing his enthusiasm for the partnership, Ranbir Kapoor shared, "I am thrilled to associate with 'Hauser’, a symbol of sophistication and refinement. Writing is a timeless form of expression, and I believe that a great pen is not just a tool but an extension of one's personality."

FWIL and its distributors sold various product ranges to over 97 countries around the world as of March 31, 2023. It also undertakes contract manufacturing of writing instruments on OEM basis for various international companies. A dynamic team of 900 sales and marketing employees, approximately 7,700 distributors/dealers & 3,15,000 retailers/ wholesalers across India, as of March 31, 2023, according to CRISIL Market Intelligence and Analytics (MI&A), a division of CRISIL Ltd, are helping FWIL achieve a solid pan-India presence. FWIL’s production facilities make it a company to have capacity to produces more than 200 Crore pieces annually.

FWIL’s extensive product range comprises of Metal Pens, Ball Pens, Gel Pens, Fountain Pens, Roller Pens, and Stationery products such as Correction Pens, Markers, Highlighters, Mechanical Pencils & Calculators. The company also has launched creative range of products such as Gel Crayons, Wax Crayons, Plastic Crayons, Water Colours, Sketch Pens, Oil Pastels, Fineliners, Erasers, Sharpeners, Geometry Boxes, and much more.