MUMBAI: Sahibandhu, has officially rebranded as Manipal Fintech Pvt. Ltd. The transformation reflects the company’s sharpened focus on delivering future-ready, technology-led financial solutions at scale.

The rebrand comes at a time when demand for gold-backed credit is on the rise across India. Manipal Fintech aims to tap into this momentum while expanding into adjacent financial services, targeting underserved regions, and investing in next-gen fintech infrastructure.

Manipal Fintech CEO Puja Singh shared, “The transition to Manipal Fintech is more than a rebranding, it is a reflection of the evolution we have undergone as a company and the future we are committed to building. Over the years, we have earned the trust of customers and banking partners by delivering transparent, secure, and seamless gold loan services. With this transformation, we are scaling our efforts to make finance more accessible, seamless, and secure for every Indian. Backed by the Manipal Group’s legacy of trust, we are positioned to lead the next phase of financial innovation, delivering long-term value to customers and partners.”

Having built a strong ecosystem for gold-backed lending in partnership with major Indian banks, the company now sets its sights on broadening its reach and deepening its impact with smarter, faster, and more inclusive financial offerings.

The new identity also brings a fresh visual presence. The logo features a bird forming the letter ‘M’ symbolising financial freedom and upward progress. A blue gradient signifies digital agility, while the gold gradient reflects trust and long-term value creation.