BENGALURU — Are you a fragrance-phile or perfumista? And if you are in Bengaluru, you can head to SSBeauty by Shoppers Stop  which has unveiled its first fragrance-exclusive store at Nexus Mall in Koramangala.  

The gleaming new boutique presents itself as a sensory sanctuary, with elegant glass display cases housing crystal flacons that catch the light. Rich wooden accents and subdued lighting create an atmosphere of refined luxury as customers navigate the carefully curated collection of premium scents.

Visitors can explore a handpicked selection of prestigious fragrances from both international luxury houses and celebrated Indian brands. The store features interactive scent profiling stations where patrons can discover their olfactory preferences, from fresh citrus notes to rich orientals and woody accords. Fragrance experts glide between displays, offering personalised consultations and helping customers uncover their signature scent through sampling stations that allow for an immersive experience.

Shoppers Stop CEO of Beauty & customer care associate Biju Kassim explained the strategic vision behind the launch: "The Bengaluru market is dynamic, fashion-forward, and passionate about beauty. This boutique is designed to be a true fragrance destination where customers can immerse themselves in the art of perfumery."
He added: "Having established a legacy for curating the finest fragrance assortments, we plan to open many more fragrance-exclusive stores in the coming years."

The new store boasts an impressive array of prestigious perfume houses including Givenchy, Guerlain, Tom Ford, Armani, Gucci, Hermes, Prada, Valentino, and Creed, alongside artisanal and niche fragrance brands. The collection spans everything from timeless classics to contemporary blends.

This opening marks a significant step in SSBeauty's strategic expansion, with the brand positioning itself as Bengaluru's premier destination for fragrance enthusiasts and novices alike. Beyond the new fragrance boutique, SSBeauty continues its commitment to "inspiring elegance" through its broader portfolio of beauty stores, which include dedicated treatment rooms offering indulgent facials and spa services.