MUMBAI: Health-tech startup Cure.fit, launched by ex-Myntra executives, has tied up with brand PROWL, co-created by Mojostar and Tiger Shroff for an exclusive fitness program that will be led by the Bollywood actor who is known to be an avid fitness enthusiast, dancer and athlete. It will have combat, dance and functional fitness to music. The gym brand run under Cure.fit is called as Cult.

Speaking on its association with PROWL, Cure.fit co-founder Mukesh Bansal said, “Cult’s ethos has always been to break free from the monotony of dull workouts and keep yourself motivated to stay fit, the fun way. Our association with Mojostar for the PROWL workout is in keeping with this very philosophy. Tiger is widely appreciated for his extraordinary dedication to martial arts, fitness, and dance, and we are confident this partnership will help us reach out to a wider untapped consumer base and chart new growth trajectories for Cure.fit.”

Mojostar CEO Abhishek Verma added, “PROWL as a brand is all about seamless movement. Through the PROWL workout, Cure.fit has developed an innovative fitness routine which captures the essence of the brand. The involvement of Tiger in curating this workout shows in the intensity of the activities selected. I am confident that the PROWL workout will soon be a huge hit and will give Indians access to a more fun and engaging way to remain fit and active.”

Commenting on the collaboration, Shroff said, “I am extremely delighted to have Mojostar partner with Cure.fit, a brand that values holistic fitness while ensuring novelty for fitness enthusiasts, for PROWL. Health and well-being is not just about heavy weights or cardio training. It is about taking care of your body and mind, whether you have a sedate lifestyle or even when you are on the go. Learning martial arts and dance has given me a sense of focus and grounding which helps my mind and body to remain fit. Through this association with Cure.fit, I hope the PROWL workout will engage all the fitness enthusiasts and help them in their journey for a holistic fitness experience.”