NEW DELHI: The retail industry was steadily growing, till the pandemic brought an abrupt paradigm shift in the consumer sentiments, affecting the industry in an unprecedented way. Ensuing restrictions like lockdown and sanitisation protocols has led to a transformation in shopping habits that is led by the emergence of e-retail.
To capitalise on the growth in e-retail and to offer its consumers a worry-free shopping experience, Timex group has partnered with retail entity Timehut as an authorised online retailer for its leading brands. This deal authorises Timehut to sell all the brands under Timex group across various ecommerce portals such as Flipkart, Amazon, Myntra, Ajio, Tata Cliq as well as the brand's own channels. This will help Timex India to have control and grow the marketplace across channels.
Timex Group MD Sharmila Sahai said, “We are elated to announce the partnership with Timehut today which will efficiently help us in reaching our existing and new customers base faster and offer an exhilarating digital experience to them. With Timehut, we are expanding our product portfolio and increasing preference for our brands across segments to cater to the diversified needs of our consumer groups. We will ensure we meet the requirements across markets – metros and tier-1 and 2 through a convenient shopping experience for all.”
Timehut, supported by TGIL, is fully developed for e-commerce platforms and is open for strategic partnerships with brands looking to amplify their online presence. What it also offers to its consumers is 100 per cent guaranteed authentic watches, the biggest range of products which no other single entity can have, smooth delivery within 72 hours and support of a dedicated consumer helpline.
Ranging from luxury watch brands such as Salvatore Ferragamo, Versace & Teslar to premium fashion brands including Ted Baker, Furla, Nautica & Versus Versace to home-grown brands like Timex, Helix and TMX, Timehut will be authorised to sell all brands under the Timex group at all e-commerce marketplaces and will cater to the needs of the convenience-seeking and fashion-oriented customers. Apart from the pan India outreach, this will also enable consumers in smaller cities, with limited offline stores, to shop from the vast range of watches offered by Timex group brands.
