MUMBAI:  Treebo Hospitality Ventures has announced a major strategic partnership with global hospitality giant Accor and travel conglomerate InterGlobe Enterprises. The deal grants Treebo an exclusive master license to expand Accor’s ibis, ibis Styles, ibis budget, and Mercure hotel brands across India.

"Delighted to announce our strategic partnership with global hospitality leader Accor and travel powerhouse InterGlobe Enterprises," said Treebo  co-founder & CEO Sidharth Gupta. "Growing these brands in India is a huge opportunity and responsibility for us, and we are committed to deliver on the trust that Accor has shown in us."

The agreement will see Treebo spearhead the growth of these Accor brands, which collectively represent over 3,500 hotels worldwide. Accor and InterGlobe are also doubling down on their financial commitment, acquiring a "large minority stake" in Treebo.

Treebo's core business, Treebo Hotels, focuses on the premium-budget segment, boasting over 600 hotels across 100+ cities in India. The company emphasises technology-driven quality control, aiming to provide affordable and reliable accommodations. This new partnership with Accor and InterGlobe positions Treebo for significant expansion, potentially reshaping the Indian budget hotel landscape.