MUMBAI:  From corp comm to product management, that’s a fabulous transition for Vignesh Shankar. Shankar  has taken on a new role as product manager, health innovations at food company Britannia Industries. This appointment marks his third role within the company, following his stint as product innovation manager for the iconic Good Day brand.

In his latest capacity, Shankar will focus on category creation, product innovation, and marketing in the emerging healthy snacking space while also managing Britannia’s corporate brand reputation.

Expressing excitement over the new role, Shankar said: “Really stoked for the new challenges and opportunities. Grateful for the support of my legendary leaders Amit Doshi and Archana Balaraman throughout this life-changing transition.”

Shankar's professional journey spans over a decade across prominent firms. Prior to his tenure at Britannia, he served as manager, corporate communications at Mercedes-Benz India, where he led lifestyle and product communication. He also worked as a consultant at Weber Shandwick and as an associate at Genesis BCW.

An alumnus of the University of Leeds, where he earned an MA in advertising and marketing, Shankar also holds a bachelor's degree in business management from the Centre for Management Studies, JGI Bangalore.