MUMBAI:  VIP Clothing, one of India’s top innerwear brands, is getting snug in the quick-commerce space by launching its premium range on Zepto. Shoppers can now snap up Frenchie, Feelings, and VIP with just a few taps, enjoying rapid doorstep delivery.

Zepto chief business officer Devendra Meel called it a perfect fit. “We’re thrilled to have VIP Clothing on board. Our Sellers goal has always been to provide users with fast and reliable access to daily essentials,
and this partnership enhances that mission. Thanks to our sellers for enabling this. With VIP’s premium
innerwear now available on Zepto, we are confident that users will enjoy the ease of shopping for their
favourite products with just a few clicks.”

VIP Clothing chairman & managing director Sunil J. Pathare said, “We are looking forward to our partnership with Zepto, as it represents a significant step towards enhancing the shopping experience. This collaboration aligns perfectly with our vision of making high?quality innerwear easily accessible—whenever and wherever our customers need it. As we expand into quick commerce, we look forward to reaching more consumers and providing them with the efficiency and convenience they need for their everyday purchases.”

After a successful launch on Swiggy Instamart, VIP Clothing is doubling down on digital, adapting to modern shopping habits. With Zepto’s lightning-fast network, the brand is set to reach consumers across Mumbai, Delhi NCR, Bengaluru, and Chennai.

As VIP Clothing rethreads its retail strategy, blending digital and physical stores, the message is clear: convenience is king, and getting premium innerwear is now faster than ever.