NEW DELHI: In a first, beauty pageant VLCC Femina Miss India 2020 is going digital. For this virtual edition, women’s beauty and nutrition brand Chicnutrix has been signed as the official beauty vitamins partner. A brand by women for women, Chicnutrix will provide skincare and hair nutritional supplements to the models and participants. The brand will also look after the nutrition needs of the participants. 

Chicnutrix co-founder Shilpa Khanna Thakkar said, “Miss India is a pageant that every woman in India has grown up watching and has idolised. To collaborate with this iconic pageant is truly a proud moment for us at Chicnutrix and we share similar values. This association highlights our core belief of being beautiful inside out. It is a great platform for us to tell all women, we’ve got your back.”

Miss India Organisation brand and operations head Natasha Grover said, “We are delighted to associate with Chicnutrix, a leading beauty and nutrition brand powered by women, for the development of women. Our ideals of beauty and vanity are rooted in shared beliefs of holistic persona and well-being. It's been our constant endeavour to create an ecosystem to foster and nurture the discipline of wellness, be it mentally or physically, with the appropriate influx of nutrition and more importantly creating awareness around leading a healthy lifestyle. We hope, through our conscious and synergised efforts, we can contribute towards the well-being of our young generation of women and to play our part in community building.”