MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores in Delhi NCR.

Vodafone is inviting its customers to celebrate “Green Diwali” which is a part of its ongoing ‘CelebratingSuper’ campaign wherein Vodafone will distribute “Super Crackers” to its customers. Also using Augmented Reality Technology, customers can create eco-friendly ‘Virtual phuljharis’ or ‘E-Phuljharis’2.

The ‘Super Crackers’ contain eco-friendly water soluble papers that carry different variety of seeds of plants with air-purifying characteristics.

The E-Phuljhari is a unique personalized GIF greeting that can be sent to friends and family, through social media. With this initiative, Vodafone Delhi is making a conscious effort to have safe and eco-friendly celebration. The celebration gets doubled with customers being offered ‘Customised offers’3 and a chance to win a gift hamper.

Vodafone India business head, Delhi & NCR Alok Verma says, “Our specially designed eco-friendly crackers contain air purifying plant seeds that will bring about a change in the pollution levels of the city leading to a safer and healthier atmosphere for everyone. The eco-friendly crackers will be available at all our stores giving our customers the opportunity to celebrate Green Diwali and be a part of the great awareness campaign against air pollution.”

Vodafone with its innovative engagement opportunities is trying to bring a positive change in the lives of the customers with activities like air-purifying bus shelter & Green Diwali. These small initiatives are a manifestation of Vodafone’s contribution to tackle the distressing situation of air pollution.