MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT and reiterate its unique differentiator of deploying the right IoT solutions across verticals.

Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.

The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru.