MUMBAI: Smartphone and smart TV brand, Xiaomi India on Friday announced the elevation of Muralikrishnan B as Xiaomi India president. The change will be in full effect by 1 August 2022.

After serving as a chief operating officer since 2018, in his new role as president of Xiaomi India, Muralikrishnan B will be responsible for day-to-day operations, services, public affairs, strategic projects and will continue to work towards strengthening the company's commitment towards the Make in India and Digital India initiatives.

An alumnus of IIM-Calcutta, Muralikrishnan comes with over 25 years of experience in the consumer tech domain and has been instrumental in the brand’s growth across offline sales, service and operations, etc.

Under Muralikrishnan's able leadership, the company has witnessed strong growth across categories and has substantially scaled its organizational capabilities, execution machinery and built a solid foundation in the offline retail segment, according to the company.