GOA: Lintas Group's Linen Lintas won the grand prix at the Abby awards that were held at the 10th edition of Goafest. The agency won the metal in the Direct Campaign using any two form, for Dabur Vatika premium shampoo.
The tagline of the campaign was Brave and Beautiful. The award was handed over to Linen Lintas by ad man Prasoon Joshi.
TBWA Sri Lanka was the only international winner on the second day of the Abby awards.
The radio category saw Contract Advertising and Scarecrow Communications as dominants with 11 and 12 metals respectively. Jury head and Contract Advertising NCD Ashish Chakraborty said, “We had more entries this time, which is an encouraging sign but I must say that as a jury, we were underwhelmed as the surprise quotient was completely missing. The quality of writing was good, production quality was also there but we need to push ourselves more. Internationally there is much better quality of work and we also need to get inspired and improve ourselves.”
The broadcast category jury was led by IBN 18 Network CEO Avinash Kaul. A total of 14 Golds, seven Silvers and five Bronze metals were given away in the category. With four Golds, Colors and Viacom 18 were the most prominent in the category. The quality of work in the category was very good as more Gold metals were bestowed than Bronze and Silver. Big Boss, Code Red and Udann Bindas Play were amongst the winners across various categories.
Print Craft and PR were amongst the other categories for which awards were given to various winners.
