MUMBAI: Digital media company Affle has partnered with India Today Group to exclusively power all video and rich media advertising for the India Today Group through its recently launched rich media and video ad network - ‘Ripple‘.

As a part of this partnership, the India Today Group would employ Affle‘s ‘Ripple‘ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group‘s properties on the iPad/Tablet platforms.

The announcement comes close to Affle‘s declaration of similar partnerships with Yahoo! and ESPN Cricinfo for rich media and mobile advertising in India.

Commenting on the partnership, Affle Co-founder and CEO Anuj Kumar said, "We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners and we are very pleased to welcome the India Today Group as a partner for Ripple.

"In recent months top advertisers like Samsung, Nokia, Microsoft, Maruti Suzuki, adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a top & highly reputed publisher partner like the India Today Group on Ripple."

India Today Group CEO Ashish Bagga said, "Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices and are thus very pleased to partner with an industry leader like Affle to integrate their truly innovative advertising technologies and benefit from their well established partnerships on the Ripple ad network business."