NEW DELHI: The Advertising Standards Council of India (Asci), the advertising watchdog, has asked the advertisers to display the advisories of the Asci, carried under various ads, for at least four seconds.

Asci has also said that these advisories should be at least of 11 pixel size.

Meanwhile, stung by the Consumer Affairs Ministry wanting to set up a body to curb what it terms misleading advertisements, Asci is organising a seminar in the capital next month on the subject.
 
While Information and Broadcasting Minister Ambika Soni will inaugurate the seminar, Consumer Affairs Minister KV Thomas is also expected to speak.

The meet will discuss the need for advertisements to be honest, truthful and protective of the consumer.

The Asci has met both the Ministers over the past few days after the announcement by the Consumer Affairs Ministry.