Mumbai: KidZania’s former marketing director, Tarandeep Singh Sekhon, has joined freestyle sports company BOUNCE Inc. as its new chief business officer for India.

Sekhon, with over two decades of experience in the entertainment industry, is now all set to drive business growth at BOUNCE and bring his expertise to strengthen the brand in India. He will be responsible for sales, marketing, and strategic development for BOUNCE in the country.

After a successful seven-year stint at KidZania, Sekhon was responsible for building brand affinity and driving footfalls to its centers. Prior to KidZania, he led the marketing mandate for EsselWorld, Water Kingdom, and Fame Cinemas.

BOUNCE Inc. is an international brand with a presence across 16 countries, and in India, it has set up the country's largest trampoline park, combining elements of the world’s most exciting freestyle activities in a 40,000 sq. ft. indoor arena.