MUMBAI: Concept Group has revamped its digital arm, Concept Digital.

The division under managing director Kushal Sanghvi will be renamed as Spiider Digital Hub. Sanghvi has been handling the digital wing since a year now.

He said, “At Spiider we put the brand first. Keeping in mind the way people are consuming and spending large time spans on the Internet through PCs, laptops, mobile phones and other hand held devices our strategy would always revolve around ‘engagement’ with these audiences while creating a contextual environment and an interactive platform for the brand.

Today, we believe that there is no brand for which the enablement of technology and a consumer connect through this communication is a challenge and thus our endeavor would be to connect the dots and get the brand closer to the relevant consumer.”

The new team is already offering digital solutions for clients like Tata Mutual Fund, Religare, Barclays Bank, Commtel, AMD, Reebok, SBI, IOCL and Kumar Builders.

“We stand today in the midst of a media neutral environment. Digital dominance has been the reality of the advertising and marketing spaces across the world, for close to a decade now. As marketers, we’ve always kept our collective finger on the pulse of the consumer. In fact, in the last decade the consumer has really kept us on our toes. From developing digital services to specialist ORM, SEO and Online Strategy Planning strengths, we are constantly re-energising existing paradigms of communication,” Sanghvi added.