NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner. 

By integrating this two award-winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. 

The new iProspect entity will be led by global president Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31 March 2021.

"The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more effective strategies, market-leading planning and activation, and unparalleled business performance. Carat and dentsu X clients will continue to access industry-leading digital performance services through our dentsu media scaled services," the network highlighted in a press statement.

“We believe brand drives performance, and performance drives brand. We no longer exist in an ecosystem where these elements can be planned and bought separately. We must look at business and brand goals through a combined lens, bringing accelerated growth for our clients,” said iProspect global president Amanda Morrissey. “By focusing on how consumers behave in their digital world and applying that to real-world scenarios via a highly connected and creative use of all channels, we position our clients to combine the learnings from the short and long term to drive more effective business growth today and tomorrow.”

dentsu international Global CEO media & global clients Peter Hujiboom said that by bringing iProspect and Vizeum together the network is creating a global digital-first, end-to-end media proposition, that will give clients a scaled choice that sits alongside Carat’s brand-first approach and dentsu X’s experience-driven approach while also allowing greater access to its creative and CXM service lines.

“We believe focusing our business capabilities around the consumer is the greatest advantage we can give our clients,” Huijboom added.