Mumbai: Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development, Hybrid aims to grow its presence in India and attract top local talent. The Gurugram office will also act as the new corporate headquarters for the brand in India, complementing its existing representative offices in Mumbai, Bengaluru, and Kolkata.
Hybrid INSEA managing director and co-founder Shreyas Sathe reflected on the company's journey in India, highlighting the market's vast potential. “Our journey so far in India reflects the market's tremendous potential. We have been able to align the interests of both brands and agencies by delivering outstanding campaign results through our cutting-edge, AI-driven products and solutions. As we progress further, I am sure we will be able to further strengthen our ties with brands and agencies and other major stakeholders in the digital ecosystem exceeding their expectations and enhancing their brand presence with our cookie-less solutions.”
Hybrid entered the Indian market in 2020 and quickly became the market leader via its cutting-edge AI-driven advertising solutions such as Hybrid Platform contextual marketing suite VOX, Hybrid Places, and TV Sync technologies. From humble beginnings, Hybrid’s India team has been able to attract major brands and agencies such as Havells, Honda, Rado, Foundit, Mondelez, Shalimar Chemicals, TTK Prestige, GroupM, Dentsu, OMD, Interactive Avenues, and many more.
“With increasing privacy regulations and the decline of third-party cookies, there's been a significant shift towards alternative, cookie-less advertising technologies that respect privacy laws. At Hybrid, we aim to lead this transition with our AI-driven contextual and programmatic solutions” said Hybrid country head India Gandharv Sachdeva.
Hybrid is an international ad tech company that provides marketers and their agencies with technological solutions for buying and optimizing advertising campaigns in digital media. The company offers an entire ecosystem for programmatic ad buying and proprietary non-cookie solutions for contextual targeting and uses proprietary artificial intelligence algorithms based on neural networks. It specialises in providing innovative and customised solutions to improve the effectiveness of digital advertising campaigns. The company’s 10 representative offices worldwide include India, Poland, Indonesia, Vietnam, Germany, Mexico, Cyprus, The US, Thailand, and Singapore.
