MUMBAI: Global sports, fashion and media company IMG Worldwide has announced the acquisition of Catalyst Public Relations, the US based communications firm that specialises in developing consumer-facing integrated marketing programmes focussed on three core platforms -- sports, entertainment and active lifestyle.

The company will operate as Catalyst at this moment and will become a part of IMG‘s consulting business, headed by IMG Consulting senior VP, global MD David Abrutynr . Financial details of this strategic transaction are not disclosed.

IMG chairman, CEO Mike Dolan said, "The acquisition of Catalyst is a perfect fit for IMG‘s client-oriented businesses. They have a long history of success in working across all the major US Sports Properties as well as global properties such as the Olympic Games and Fifa World Cup and boast a strong base of corporate clients. Their expertise in Public Relations, Content Development & Digital and Social media services will significantly enhance our ability to fully service the sports and entertainment agency needs of our clients here in the U.S. and in all of our key international markets".

IMG‘s Sports and Entertainment Group president George Pyne said, "This acquisition is part of an ongoing plan to further expand our portfolio of key marketing services we can provide our Consulting clients around the world. We plan to integrate their capabilities into our global Consulting practice that includes our fast growing PR services in the UK and expand these Communications services into key markets in Europe, Middle East, South America and Asia. They will also be able to work with other IMG Divisions where these types of corporate partner communication services are needed."

With the acquisition, Catalyst‘s current management team of Bret Werner, Bill Holtz and Ted Fragulis will all join IMG, as will their staff of full-time employees in their New York, Charlotte and Los Angeles offices. Werner will continue in his role as Managing Partner for the business and will report to David Abrutyn. Holtz and Fragulis will continue to work with Werner in managing the business.

Catalyst managing partner Bret Werner said, "We‘ve enjoyed a strong and productive working relationship with IMG for many years. The ability to join IMG Consulting and continue with our current client service model as well as expand our traditional PR and digital expertise globally provides us with the opportunity to evolve and grow well into the future."