BANGALORE: Indian watches brand Titan Industries Limited (Titan) has roped in Bollywood diva Katrina Kaif as the brand ambassador for its exclusive women’s watch brand, Titan Raga.

Said VP and global business head-Titan & Retail, Ajoy Chawla,” “Driven by continuous launch of new designs and collections, Raga has witnessed a 27% CAGR in the last 5 years and will be a Rs.400 crs brand this year! However, the potential in the women’s segment is still huge as watch penetration even amongst SEC A/B women is still very low. A brand ambassador will help to make the watch a desirable accessory amongst women."

As a brand ambassador of Titan Raga, the renowned actress will play a key role in shaping brand communication on television, print, outdoor and other media.

Amongst the other Bollywood celebrities, Kaif joins Rani Mukherjee who was a brand ambassador for Titan Raga in 2006 and Aamir Khan who has been a brand ambassador since 2008 for the refurbished Titan brand identity.