MUMBAI: Discovery Communications has moved its media mandate from ZenithOptimedia to Maxus India.

The agency will be responsible for handling all Discovery channels in India including Discovery Channel, TLC, Animal Planet, Discovery Science, Discovery Turbo and the most recent addition to the mix – Discovery Kids.

A Discovery source confirmed the development. He also stated that Discovery Kids will be a key priority area for the Network this year.

This is Maxus India’s third major account win this year, after Mathrubhumi and Mannaparum Finance who decided to consolidate their media businesses with the agency.

Discovery Communications is a global nonfiction media company with a reach of more than 1.5 billion cumulative subscribers in over 200 countries and territories and has more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN – Oprah Winfrey Network, The Hub and 3net – the first 24-hour 3D network.

It is also a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 534 million cumulative subscribers in 34 countries with programming customised in 15 languages.