NEW DELHI: Leading Indian broking house Sharekhan has appointed digital solutions agency Mirum as its social listening partner. As part of the mandate, Mirum will provide end-to-end ORM services to Sharekhan. The account will be serviced from Mirum’s Mumbai office.

Mirum India EVP Mihir Karkare said, “It is our pleasure to partner with Sharekhan. With over a decade of experience, Mirum understands the immense opportunities social listening presents and the role it plays in customer care and brand building. We have 24x7 social listening command centre which ensures every brand conversation gets tracked, tagged and responded with the shortest TAT. We look forward to bringing our expertise to the Sharekhan business.”

Founded in 2000 and a subsidiary of BNP Paribas since November 2016, Sharekhan was one of the first brokers to offer online trading in India. With 20 lakh customers, 150 branches and more than 3000+ business partners spread across over 600 locations, Sharekhan is one of the largest brokers in India. Sharekhan offers a wide range of savings and investment solutions, including equities, futures and options, currency trading, portfolio management, research, mutual funds and investor education. On average, Sharekhan executes more than 800,000 trades daily.