MUMBAI: In a bid to broaden the scope of its HIV Aids Staying Alive campaign MTV Networks International has announced its first-ever partnership with publication Creative Review.
The two patries have partnered on a global public service announcement (PSA) competition. The competition, which launches in the July issue of Creative Review challenges the creative community worldwide to submit an original idea for a PSA focused on the impact of HIV/Aids on women and girls. According to Unaids, women account for nearly 50 per cent of all new HIV infections in the world today.
Entrants (individuals or a creative team) will be asked to submit a script, storyboard or concept board and CV for consideration by the MTV and Creative Review judges. The winning idea will be funded by MTV and produced under the supervision of MTV Networks International senior VP creative Cristian Jofre . The spot will air across MTV’s 44 channels worldwide from 1 December 2005 - World Aids Day.
The winning entry will also be streamed on the Staying Alive website – www.staying-alive.org, which is available in 10 languages. In addition, MTV will offer the spot rights-free, at no cost to all broadcasters worldwide to get critical HIV prevention messages out to the widest audience possible.
Creative Review will highlight the partnership in several issues over the coming months with a follow up profile of the winning creator/producer in December. The winning spot will also be included on a special Creative Review DVD in January.
Creative Review editor, Patrick Burgoyne says, “Creative Review is delighted to be partnering with MTV on such a worthwhile project. With our readership and MTV's proven ability to address important social issues we are confident that some truly inspiring ideas will result.”
Creative Review is a monthly magazine for visual communication. It has subscribers in over 80 countries,. it brings to readers new work and inspiring new ideas each and every month in graphic design, advertising, music videos, interactive media and all related crafts.
