MUMBAI: Publicis Groupe has acquired Middle East digital agency network Flip Media.

Flip Media will be folded into Leo Burnett Worldwide and will retain its name.

Flip Media CEO Yousef Tuqan will report to Leo Burnett Middle East North Africa CEO, Raja Trad. Its founders, Martin Diessner and Dinesh Lalvani, will continue to be involved with the new entity as non-executive directors.

Leo Burnett Worldwide CEO Tom Bernardin said, "Flip Media is a strategic and cultural fit for our company, and we believe its service offering of digital strategy, design, production and content delivery will be a perfect complement to the incredibly strong digital presence we have built across the region.”

Flip Media provides end-to-end solutions that include digital strategy, digital design/production, content/delivery and technology/platforms.

Lalvani and Diessner added, "This acquisition is the logical next step for Flip. Integrating with a large network gives us the opportunity to provide a strong foundation for through-the-line communications strategy with digital at its core. We‘ve been lucky to have the talent and dedication of a strong management team, which has been integral to the success we‘ve had. Being part of Leo Burnett and the larger Publicis Groupe family will bring with it access to more clients, people and resources, all of which are key to take a company like ours to the next level."

Founded in 2003 and headquartered in Dubai (UAE), Flip Media has more than 100 employees across the Middle East and India, working on a number of iconic brands.