Mumbai: Prose Integrated’s digital arm Digital Tribe will handle the digital strategy and roll out across social media platforms for The Heritage Street, a cloud kitchen curated by noted chef Varun Inamdar.

The food tech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers. The agency will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase, said the statement.

The Heritage Street founder chef Varun Inamdar said, "We aim to offer a traditional Maharashtrian experience which was earlier limited only to weddings, religious ceremonies, and auspicious days. We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape”

Prose Integrated CEO Setu Shah said, “We specialise in offering a combination of brand building based on consumer insights and understanding algorithms of new-age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook & Instagram for achieving the brand’s objective.”