NEW DELHI: US-based photo and video sharing app Triller has announced the appointment of former TikTok executive Raj Mishra as country manager and head of operations for India. Over the past 13 years, Raj has built a strong track record of driving significant growth in globally complex business environments.

Mishra's specialisations include driving aggressive strategies for sales & marketing, business growth (Top & Bottomline), and P&L management for brands that aim for success in the ever-evolving social media landscape in India. 

In his new role at Triller, he will be leading and furthering the development of its products, operations, and overall business goals, it added.

Earlier, Mishra spearheaded the transition from Musical.ly to TikTok and was instrumental in driving growth for ByteDance in India by creating the local team, liaising with business partners & the creator community in India, and identifying and incubating talent with the potential to help the company gain popularity on the app. In 2019, he decided to take up a new challenge within Bytedance & was responsible for one of their newly launched suite of products, Helo.

Commenting on Raj joining the team, Triller CEO Mike Lu said, “We are thrilled to have Raj join our team and head the India operations. His valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skillset and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further, accelerate the company’s growth trajectory in India to become the topmost app of choice for artists all across the country.” 

On his move to Triller, Raj mentioned that the opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India.

"With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. I am incredibly honored to be taking over the mantle in India and amplifying Triller’s presence in the country. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies," he added.

Triller has big expansion plans in India, has over 100 employees in the country.