MUMBAI: Vikram Hospitals has appointed the digital arm of Concept Group, Spiider Digital Hub, to take care of its digital and social media mandate.

The agency had to beat nine rivals to bag the account.

Based out of South India, Vikram Hospitals is a chain of specialty hospitals located in Bangalore, Mysore, Mandya and Tumkur.

The hospital chain is looking for brand engagement in the online space and aims at enhancing the "Patient-first, patient centric approach" they are guided by.

Spiider Digital Hub MD Kushal Sanghvi said, "With our expertise in digital marketing and social media along with the various in-house social media mapping tools at our disposal, we hope to provide them with revolutionary brand engagement techniques that will give them widespread exposure and engagement in the digital arena. Our main focus will be social media. Additionally, we will also be spreading education about health. We will be doing viral marketing, video dissemination, search optimisation and other smart things."

Vikram Hospitals MD Dr. Vikram added, "The online space can help us serve and bind well with our prospects better than any other medium as it allows us to stay connected with them all the time with real-time updates and we hope that this new venture will help us connect more with the digitally inclined and savvy future generation and create a strong engagement opportunities for our brand."

Spiider Digital Hub also handles brands like IOCL, SBI and Religare.