MUMBAI: In a world, where there are new big markets emerging like India and China, brands need to figure out how to c

MUMBAI: Star in its endeavour to grow its advertising revenues has decided to refurbish its ad sales functioning.

MUMBAI: The Internet user base has registered a growth of 54 per cent with 38.5 million users as of 2005-06 from just

MUMBAI: Hutch and MTV Networks India are working together for new interactive chat showKya Baat Hai, billed as a plat

MUMBAI: The first-of-its-kind exhibition cum conference on point - of - purchase advertising POP Asia 2005 will comme

MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television.