Television programming is increasingly devoting more time to airing mega events and shows t

Sound mnemonics planted as memory hooks have been an age old practice in advertising.

MUMBAI: Channel [V] has announced that all 81 finalists of the Coke [V] Popstars 2 hunt, will be awarded scholarships

NEW YORK: This is news that should give our broadcasters some pause for thought!

MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently.