Mumbai : Brand storytelling is a powerful tool leveraged by marketers to communicate their brand’s values, identity,

Gone are those days when consumers used to contact just one channel regarding a specific brand or business.

Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shoppi

Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25

Mumbai: Smytten Pulse, an AI-led consumer research and insights platform, partnered with Dabur to provide targeted in

Mumbai: Consumer sentiment among urban Indians has improved and has shown recovery in September 2024 with a minor upt