When Rohit Gupta joined Sony Entertainment Television as executive vice-president, sales & revenue management

Children's channel Nickelodeon and Comcast, the third largest cable company in the US have announced an alliance.

Fusion Media, a company specialising in marketing of television airtime, has tied up with Shop 24 Seven to exclusivel

Kids channel Nickelodeon has announced an alliance with Global-QVC Solutions, an e-commerce provider for television n

A higher penetration but dwindling channel shares.

Target the class that has the capacity and the inclination to spend.