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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 11 December 2008 - 24 December 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Mahuaa TV
|
Integrid
|
Motivator
|
150-200 million
|
|
Star Union Dai-ichi (Life Insurance)
|
-
|
Motivator
|
150-160 million
|
|
Creative
|
|||
| Anchor Electricals |
Art Advertising | Contract (Mumbai) | NA |
| Mahuaa TV | AMO | Meridian | 150-200 million |
| SpiceJet | Gopika Chowfla Designs | Contract Advertising | 250 million |
| The Great Indian Shopping Festival | - | Mudra (Mumbai) | 100 million |
|
Creative & Media
|
|||
|
Escorts Tractors Ltd
|
-
|
K Factor
|
NA
|
|
FIIT JEE
|
-
|
||
|
Fire Arcor (real estate)
|
-
|
||
|
Jagatjit Industires Pvt Ltd
|
-
|
||
|
HCC
|
-
|
Mudra (Mumbai)
|
200 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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