|
Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 17 April 2008 - 30 April 2008. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
IOCL
|
TME
|
Madison
|
NA
|
| Lodestar Universal (empanelled) | |||
|
HPCL
|
Mindshare
|
Mindshare
|
400 million
|
| Mudra Max | |||
| ZenithOptimedia (empanelled) | |||
|
Creative
|
|||
| Aircel | Publicis India | Dentsu Marcom | 500 million |
| HPCL | JWT | JWT | 400 million |
| Mudra | Mudra | ||
| O&M | Leo Burnett (empanelled) | ||
| ING Vysya Bank | Rediffusion DY&R | JWT (Bangalore) | 200 million |
| IOCL | Rediffusion DY&R | Rediffusion DY&R | NA |
| Grey Worldwide | |||
| Draft FCB Ulka | |||
| Grey Worldwide |
McCann Erickson (empanelled) | ||
|
Creative & Media
|
|||
|
Nitco Tiles
|
Prem Associates
|
Triton Communications
|
50 million
|
| Carat | |||
|
Titan Gold Plus (Jewellery retail)
|
-
|
TBWA (Bangalore)
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
