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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 26 May 2011 - 8 June 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| IMS Learning Resources | Vizeum India [Mumbai] | 150 million | |
| Spice Mobile | Platinum Media | OMD India | 1-1.25 billion |
|
Creative
|
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| CavinKare‘s upcoming snacks business | Saints & Warriors | NA | |
| Diesel India | Happy Creative Services [Bengaluru] | The Republic | NA |
| DKT India | Pickle [Lintas] | Guava Creative Solutions | 250 million |
| Domino‘s Pizza, Sri Lanka | Black Swan Life [Mumbai] | NA | |
| Derby Clothing | |||
| Hair & Care [Marico] | Rediffusion-Y&R | BBH India | NA |
| Silk & Shine [Marico] | |||
| LG home entertainment range | LG Ad | 2-2.5 billion | |
| Mitsubishi India | Contract Advertising | Euro RSCG | NA |
| National Skill Development Corporation | Ogilvy India | 1 billion | |
| Nyle [CavinKare] | Bates 141 | Cartwheel Creative | 50-100 million |
| OLX.in | Saatchi & Saatchi | 100 million | |
| The New Indian Express | WOC [Chennai] | TBWA India [Chennai] | NA |
| Trichup Hair Care | IBD Percept | Ignite Mudra | NA |
| Information compiled for period 26 May 2011- 8 June2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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