Prachar bags Maxx Mobile media account worth Rs 300 mn

Prachar bags Maxx Mobile media account worth Rs 300 mn

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 10 November 2011- 23 November 2011.



Account name

Incumbent
New agency
Reported annual 
spends in Rs
Media
Maxx Mobile
MPG India Prachar
300 million
Sulekha.com
- Lodestar UM
NA
Creative
Bacardi White Rum
Rediffusion Y&R Leo Burnett
200 million
Iodex [GSKCH]
JWT Leo Burnett
100 million
NOMARKS
- RK Swamy BBDO
NA
Nova Medical Centers
- Lowe Lintas [Bangalore]
NA
Olam Agro
- Publicis Capital India
NA
Sulekha.com - Lodestar UM NA
Creative & Media
Spring Travels   Span Communications 150 million
 
Information compiled for period 10 Nov 2011- 23 Nov 2011 by Spatial Access Media Solutions, Indi