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Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 15 March 2012- 28 March 2012. |
|
Account name |
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| CarTrade.com |
Mediaedge:cia [MEC] |
NA | |
| Population Services international [PSI] |
Lodestar UM | NA | |
| Sony Ericsson |
MEC | Omnicom Media |
400-420 million |
| Creative | |||
| Borosil Glass Works [Vision Glass] |
Curry-Nation |
60-70 million | |
| CarTrade.com |
Salt Brand Solutions |
NA | |
| FA Deodorant [Jyothy Laboratries] |
TBWA India [Mumbai] |
NA | |
|
GAIL |
Adfactors Advertising | R K Swamy BBDO |
NA |
| Grey | Basic 4 Advertising | ||
| National Advertising | National Advertising | ||
| Interpub | Interpub | ||
| Airads | Airads | ||
| Concept Communication | Concept Communication | ||
| Mercantile Advertising | Mercantile Advertising | ||
| Square Communications | Square Communications | ||
| Pantaloon Retail‘s FBB |
DDB Mudra | Company |
300 million |
| Limca | Ogilvy | Leo Burnett | NA |
| O-SIX Travel & Hospitality | BMB India | 50 million | |
| Skoda India | BBH | NA | |
| Western Railway | Sai Advertisers | NA | |
| Mercantile Advertising | |||
| Prabhatam Advertising | |||
| Snappers Advertising & Marketing | |||
| Concept Communications | |||
| Inter Publicity | |||
| Navnital and Co | |||
| Interads | |||
| Apex Advertising | |||
| Deepak Advertising | |||
| Anil Publicity Bureau | |||
| Information compiled for period 15 Mar 2012 -28 Mar 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com |
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