Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 November 2007 - 14 November 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Adani enterprises
|
-
|
Media Palette
|
400 million (combined)
|
|
Grasim Suitings
|
-
|
-
|
|
|
J K Helen Curtis
|
-
|
-
|
|
|
J K Green
|
-
|
-
|
|
| Luxor | Initiative Media | - | |
| Parker | - | ||
| Raymond Apparel (New brand to launch) | - | - | |
| Ghadi detergent | - | - | 200 million (combined) |
| Xpert | - | - | |
| MR 2 | - | - | |
| Venus | - | - | |
| Indiabulls | - | - | 400 million (combined) |
| Suzlon Energy | - | - | |
| Rasna | - | Media Palette | 150 million |
| Austrian Airlines | - | Initiative Media | 250-300- million |
| Maharashtra Condom Promotion (Hindustan Latex) | - | ||
| USAid (Project on TB education) | - | ||
| Wockhardt Ltd | - | ||
| Mail Today (India Today) | - | Zenith Optimedia | 200 million |
| Samsung | Mindshare | Starcom | 1.2 billion |
| Swiss Air | - | Media Cubic | 100 million |
| Transitions (optic lens) | - | ||
|
Creative
|
|||
| Future Generali (Insurance) | - | Saatchi & Saatchi | 200 million |
| Himani Navratna Oil & Talc | Ambience Publicis | Mudra | 200 million |
| Makaan.com | Rediffusion DY&R | Equus Red Cell | NA |
| Max New York Life (Part of porfolio) | Equus Red Cell | Euro RSCG, Equus Red Cell | NA |
| Prabhudas Liladher (Brokerage firm) | - | Percept H | 50 million |
| Typhoo (Tea brand - Apeejay Surrendra Group) | - | Bates David Enterprise | NA |
|
Creative & Media
|
|||
|
Cera (Saintaryware)
|
-
|
Dentsu Marcom (Ahmedabad)
|
60-70 million
|
|
Fortis-Escorts Cardiac Program
|
-
|
Crayons Advertising | NA |
|
Inorbit Mall
|
Triton
|
Genesis Advertising (Mumbai)
|
30-50 million
|
|
MDLR Airlines
|
-
|
Percept D‘Mark | 100-120 million |
|
TTK Prestige Table art (Crockery) |
-
|
MAA Bozell | NA |
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
