MUMBAI: Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level.

Carat India MD Kartik Iyer said, “We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavors in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe.”

The account will be handled out of Mumbai office.

Carat Media senior VP Himanka Das added, “We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS & CCS Planner we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions.”