Mumbai: Cheil India has appointed Umesh Bopche as the new CEO for its digital agency - Experience Commerce.

Umesh will be responsible in placing Experience Commerce (EC) on an exponential growth trajectory. Under his leadership, Experience Commerce will position itself with a holistic, full-service agency, offering & creating new service lines & verticals for our existing and new clients. Umesh will also be responsible for the live commerce practice & content/film studio for all Cheil clients, including Samsung, through EC Studio.

Umesh has over 20 years of experience in leading media, digital, content, tech & Internet businesses with a track record of delivering strong retention, high growth & building A+ talent teams. Prior to joining EC, Umesh has worked with top media & entertainment conglomerates like Prime Focus Group, Times of India Group (Print), and Times Internet Ltd (Digital Business), while being exposed to the various facets of traditional and new-age media, and helping brands achieve their advertising & communication goals.

Umesh’s rich experience includes working with major brands like Tata Sky, ICICI, Dabur, Amazon, HUL, Big Bazaar, Marico, OPPO, Xiaomi, Tata Motors, Ford, TVS, ITC, Procter & Gamble, Emami, L'Oréal, Myntra, Soch, and Free Fire among many others.

Chiel India chief operating officer Sanjeev Jasani, said, “I am delighted to welcome Umesh into the family. Umesh is an astute & result-oriented business leader with good vision, exactly what Experience Commerce needs at the moment to continue its exponential growth in India. More importantly, he is a good human being who is empathetic towards his people and can bring them together to rally towards a common goal. In my mind, Umesh is a perfect fit for the role. I am sure Umesh will play a crucial part in Cheil India’s growth trajectory in the years to come and make Experience Commerce one of the top digital agencies in India and the APAC Region. I wish Umesh the very best for this role as the CEO of Experience Commerce.”

Umesh Bopche added, “For an individual, two questions become important when making a career move – What can I give to this place, And what can this place give me? And when you’re able to determine a great synergy between the two, it feels like a eureka! That’s precisely what I felt during my interaction with Cheil Worldwide & as I realised the potential within EC while accepting this role. I am very excited with the task in hand to make EC one of the fastest growing company within the Cheil Worldwide network & look forward to this incredible ride.”