MUMBAI: Contract Advertising has been awarded the creative mandate for Kenstar. The brand will be handled by the agency’s Delhi office.

Kenstar chief marketing officer Sunil Tandon said, “Since we have very ambitious plans for Kenstar, we wanted to partner with an agency with outstanding credentials. We chose Contract over others for their exceptional strategic demonstration and proven creative prowess.”

“We certainly believe that this partnership will help take brand Kenstar to newer heights of glory,” he added.

The new partnership aims to fuel the growth plans of Kenstar in Kitchen appliances as well as the traditional business areas and be the most talked-about brand in the Indian consumer scenario.

“This is yet another partnership we are truly excited about and will put our best efforts to ensure that the brand gains market leadership. It is also particularly exciting for us to be associated with Kenstar considering its immense potential in the Indian market,” said Contract Advertising CEO Rana Barua.